ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano means a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best shoe products. ASICS' mission is to become the number one brand of shoes for the sports enthusiast. To accomplish this, ASICS makes the pledge to continue to make the best product, striving to build upon it's technological advances and pushing the limits on what they can learn from the body and its needs in athletic gear. ASICS pledges to bring harmony to the body and soul.