In 2010, Hoka One One, introduced the idea of oversized running footwear out of the founder's desire to have running shoes that would allow them to fly down the hill. Hoka One One engineered a midsole that features more volume of softer density and higher rebounding midsole foam, allowing for
optimum cushioning, and an energizing, stable ride.
The benefits of this new design was far broader than could be imagined. What has been discovered is the amplified midsole geometry technology of Hoka One One allows athletes to go further with less effort, run more relaxed, and finish less fatigued.
Hoka One One running footwear is for those planned long-low intensity runs that are part of a successful training program. They are shoes for all seasons and disciplines.