

UGG Australia is the world's premier luxury brand of authentic sheepskin
boots, shoes and slippers. Once you slide your feet into UGG sheepskin
boots, you won't ever want to step out of them. Whether you prefer boots, slippers,
or shoes, UGG Australia's got them all for you. Take a look at our collection
of UGG boots, UGG shoes and UGG slippers. We guarantee you'll want to get naked
in your UGGs!
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IMPORTANT CONSUMER WARNING - BEWARE OF FAKE UGG AUSTRALIA PRODUCTS ON-LINE. Many counterfeits are sold at or near full price. Click Here to confirm the authenticity of Davidson Shoes as an authorized UGG® Australia retailer. |
History
In 1978 Brian Smith, a young Australian surfer, brought a core piece of "Down
Under" to the United States. Armed with two dozen pairs of UGG sheepskin
boots, he hit the streets of NYC ready to make his "sheepskin to riches"
story to come true. Three days later he was "down under" by $950.
He still had two dozen UGGs and was feeling lonely in the Big Apple.
Brian was convinced these Australian boots had a place in the US market. He
then set out determined to find it. Luckily, it didn't take him long to realize
that the UGG boots would fit the same feet in the States as they do in Australia
- surfers feet. In fact, he soon discovered there was already a core group of
surfers who had brought UGG boots back from Australia to share with their American
surfing "mates."
His first season in business Brian sold 48 pairs of UGGs to a whopping
5 accounts. Of course, it was the crazy California surfers who grasped the genius
of these UGG sheepskin boots - the incredible warmth, ultimate comfort and cozy
sheepskin.
Now UGG boots are sold from LA to New York to London and all points in between.
They have also grown beyond boots to incorporate shoes, slippers and clogs and
all-weather products made of the same fine Australian sheepskin.
Brian Smith continues to keeps the Australian Spirit alive as a spokesperson
for the UGG brand.
Don't settle for fake and imitation UGGs. Find out the advantages of real
Australian sheepskin on our UGG Australia
information page.
Common misspellings: Ug, Ugs, Ugh, Ughs, UGGs
Looking for cheap UGG boots?
Look for UGG footwear on our sale
page!